Lucian Camp Consulting , Principal
Lucian began his career as an advertising copywriter and worked on the creative side of agencies for many years. Somewhere along the way he discovered an unexpected interest in the tough task of making financial services engaging and accessible, and he founded, chaired and eventually sold two agencies - DMB&B Financial and Tanfgible - that tackled this challenge.
For the last eight years he has described himself as the Entire Workforce of Lucian Camp Consulting, a one-man business that advises financial services clients on brad, marketing and communications. He writes and speaks extensively on these topics which are also the subject of his first book, No Small Change, published in 2018.